8/19/2023 0 Comments Indigo meaning in japanese![]() Many of FDMTL's denim and indigo are inspired by Japanese fabrics called 'Boro (rags)', which are made from layered patchwork and repaired fabrics. I decided to unify the brand name to FDMTL in 2015”. Then I realised that my denim was getting a better reputation as I ran more exhibitions, so I started using the name FDMTL for my denim items. "Perhaps it was because I was such a fashion lover spending a lot of time reading magazines and talking about vintage reproduction jeans and denim in the 90s, so I naturally gained knowledge about these things. Those who know FDMTL already have the impression that it’s a "denim and indigo brand", but this direction was not developed until about five years after the brand was launched. The obsession with denim grew in the 1990s “My attitude was to create what I wanted to create on impulse, without thinking about branding, so I didn't give the brand name any meaning and made the name so long that it would be hard to remember". It was a pretty famous shop at the time, so I gained confidence and decided to start my own brand in 2005”. "I had a friend overseas who liked my T-shirts, and through him, a shop called ALIFE in New York wanted to buy the T-shirts I made. Tsuyoshi did not have a strong desire to start his own brand and was just enjoying making things, but a small turning point came around in 2004. ![]() He then became a freelance web designer and, he was also selling graphic T-shirts that he made to people close to him for fun. He decided not to work in the fashion industry, but instead worked for an ordinary company. After graduating from architecture college, he went to a fashion school but dropped out. The simplest reason is that I came across this interesting property". When we asked designer Gaku Tsuyoshi why he opened the store in a location that people rarely visit unless there’s particularly something to do in the neighbourhood, he replied: "I think there are only a limited number of customers who like our brand, and I don't really like places with many people like Harajuku. The FDMTL store in Ebisu, Tokyo, is located in a residential area halfway between Ebisu and Hiroo. T-shirts made for fun to be sold at famous stores overseas HONEYEE.COM caught up with FDMTL's designer, Gaku Tsuyoshi, to find out how the brand has grown to become such an established brand. However, the brand has a proven fact that they're stocked at some of the world's leading boutiques. It's not surprising that even some people in Japan do not know about the brand as approximately 80% of FDMTL's sales are overseas. Have you heard of the Japanese brand FDMTL? This denim and indigo-focused brand was established in 2005, and their store is quietly located in a residential area of Ebisu, Tokyo, but their products can be also found in multiple-label stores all over the world. Interview with designer Gaku Tsuyoshi on why a brand 'known only to those in the know’ has been so successful overseasĮdit&Text by Yukihisa Takei (HONEYEE.COM)
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